告別「線上廣告，線下消費」行銷斷點！「裝置ID + 數位地圖」揭開顧客足跡！

您是否也曾為了「線上廣告，線下消費」這條看不見的線而苦惱？ 您投入大筆預算在數位廣告上，卻始終無法精確知道究竟是哪一則廣告真正把顧客帶進店裡？ 傳統上，要追蹤顧客從手機螢幕一路走到實體店的完整路徑，幾乎是不可能的任務，這正是行銷界長久以來的「斷點之痛」和「數據黑洞」！

現在，好消息來了！這一切都將被徹底改變！我們為您解開這個行銷界最想知道，卻也最難搞懂的密碼！ 想像一下，如果我們能將您手機裡獨一無二的「裝置ID」，這張如同您數位身份證的識別碼，與一張**超級無敵精細的「數位地圖」（興趣點POI）**完美結合，會擦出什麼火花？ • 「裝置ID」：它就像您的身份證，不論您使用哪個App、身處何地，這個獨特的ID都代表著您，而且壽命超長，能提供超級精準的地理位置資訊，徹底改變了遊戲規則！ • 「數位地圖」（POI）：這可不是一般地圖！它是一個龐大的商業資料庫，已將台灣超過160萬個實體店家，從百貨公司到巷口便利商店，都 meticulously（非常非常仔細地）轉換成地圖上可被識別的數位座標，並擁有標準化品牌名、地址，甚至多層店家分類及GPS等級的精確經緯度！ 而且它持續更新，確保資訊永遠最新最準！ 當這兩張王牌結合在一起時，魔法就此發生！ 過去那些讓行銷人員傷透腦筋的問題，現在統統都有了答案： • 您能清楚看到多少人看了廣告後真的來店裡，真實轉換率到底是多少！ • 哪一支廣告片的成效最好，數據不再是憑感覺，而是鐵證如山！ • 精準描繪您的顧客輪廓：他們是誰？年齡、性別、興趣、常用的社群App一目了然！ • 掌握顧客從哪裡來，最喜歡在哪些時間點出現，讓您把錢花在刀口上，直攻目標客群！  

現在，那個充滿未知數的行銷斷點，已經被數據和科技搭起了一座堅固的橋樑！ 準備好迎接這個徹底改變我們對購物理解的未來了嗎？ 

#線上到線下行銷斷點 #O2O行銷 #數據黑洞 #廣告成效追蹤 #行銷困境 #裝置ID #數位地圖 #興趣點POI #地理位置數據 #精準定位 #精準行銷 #顧客足跡 #顧客輪廓分析 #廣告效益評估 #實體店轉換率 #行銷策略優化 #數據資產 #智慧決策 #品牌行銷 #數位行銷 #廣告科技 #數據科學 #行銷革命

Have you ever struggled with the invisible line between online ads and offline purchases?
You pour a big chunk of your budget into digital ads, yet never really know which ad actually drove customers into your store. Traditionally, tracking a customer’s full journey — from their phone screen all the way to your physical store — has been nearly impossible. This has long been one of marketing’s biggest blind spots — a true data black hole.

But here’s the good news: that ends now.
We’ve cracked the code to one of marketing’s most elusive challenges.

Imagine this: what if we could take your phone’s unique Device ID — think of it as your digital fingerprint — and combine it with an incredibly detailed digital map of every point of interest (POI)?

• Device ID – Like a personal ID card, it stays consistent no matter which app you use or where you go. With its long lifespan and highly precise location data, it’s a true game-changer for attribution.

• Digital POI Map – This isn’t just any map. It’s a massive, meticulously curated database that has converted over 1.6 million physical storefronts across Taiwan — from department stores to corner convenience shops — into precise, mappable coordinates. Each POI is enriched with standardized brand names, addresses, multi-level store categorizations, and GPS-level accuracy. The database is continuously updated to ensure the freshest, most reliable data.

When you bring these two powerhouses together, the magic happens.
Suddenly, questions that used to keep marketers awake at night now have clear, data-driven answers:

• See exactly how many people saw your ad and actually walked into your store — and what the true conversion rate is.
• Identify which ad creatives are delivering the highest ROI, backed by undeniable evidence.
• Build a detailed profile of your customers — who they are, their age, gender, interests, and even which social apps they use most.
• Learn where they’re coming from and when they visit, so you can focus your budget on the moments and audiences that truly matter.

That once-mysterious gap between digital exposure and offline sales?
It’s now bridged by data and technology — giving marketers the full picture they’ve always dreamed of.

Are you ready to embrace the future of truly measurable, data-driven retail marketing?

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