內容行銷新規則：不是寫給人看，而是寫給 AI 用！GEO 攻略公開

我們寫的內容不再只是給人看，更要讓 AI 找得到、用得上。

想讓你的品牌稱霸未來的 AI 搜尋嗎？我們玩的遊戲已經從傳統的 SEO（搜尋引擎優化）升級成了 GEO（生成式引擎優化）。

重點不再是搶關鍵字排名，而是要優化內容，讓 AI 能夠徹底理解、引用你的內容，並用它來生成答案。

要讓 AI 優先引用你的文章，請記住以下兩大秘訣：

1. 搞定技術面，讓 AI 秒懂 (SSR + 結構化資料)：

 AI 運作時會抓取、比對並抽取「文字片段」。因此，你的網站必須使用 SSR（伺服器渲染），確保 AI 第一次載入時就能拿到結構完整的內容，這樣被引用的機率會大幅提高。

同時，記得大量使用 結構化資料標記 (Schema)，像是 FAQ、ARTICLE 或 PRODUCT，這能讓 AI 更快、更準確地提取資訊。

2. 內容要夠權威、夠清晰 (EEAT + 結構)： 

AI 偏好語意清晰的內容，也就是段落完整、結論明確，最好開頭就直接點出重點，方便它快速摘要。同時，一定要展現信任訊號（EEAT），例如具名作者、原創數據和權威來源。

總結 AI 優先引用的黃金公式就是：段落完整 + 結構清楚 + 信任訊號 = AI 優先引用。別忘了，行銷管道也要多元佈局，在多個平台發佈內容，才能提高品牌能見度，增加被 AI 引用的機率。

We no longer create content just for people to read—we create content that AI can find, understand, and use.

Hey, want your brand to dominate AI search in the future? The game has changed. We’ve evolved from traditional SEO (Search Engine Optimization) to GEO (Generative Engine Optimization). It’s no longer about competing for keyword rankings, but optimizing your content so AI can fully understand it, cite it, and generate answers from it.

To make sure AI prioritizes and cites your content, remember these two key strategies:

1. Nail the technical foundation so AI can instantly understand your content (SSR + Structured Data).
When AI processes information, it crawls, compares, and extracts text fragments. That’s why your website must use SSR (Server-Side Rendering), ensuring that AI receives a complete and structured version of your content on first load, dramatically increasing your chances of being cited. Also, make extensive use of structured data markup (Schema) such as FAQ, ARTICLE, or PRODUCT, which helps AI extract information faster and more accurately.

2. Your content must be authoritative and crystal clear (EEAT + structure).
AI prefers semantically clear content—complete paragraphs, clear conclusions, and ideally a direct statement of key points at the beginning, making it easy for AI to summarize quickly. And don’t forget to include trust signals (EEAT), such as named authors, original data, and credible sources.

In short, the golden formula for AI-first content is:
Complete paragraphs + Clear structure + Trust signals = AI priority citations

And remember—your content strategy needs to be multi-channel. Publish across multiple platforms to increase visibility and improve your chances of being referenced by AI.