Report: Ads no longer main revenue for Italian TV

雖然整體發展趨勢，但仍舊回歸到影音內容本質，也就是所謂的C/P值，需要營收才能產出好的影視內容，始終是的大挑戰！

The Italian TV sector was worth around €8 billion in revenues during 2022, down 0.3 per cent compared to 2021, according to the Annual Report of the Communications Authority (AgCom).

The free-to-air segment accounted for 60 per cent of this figure or €4.8 billion (-0.9 per cent), while pay-TV revenues increased slightly (+0.5 per cent) to €3.2 billion.

Source: Report: Ads no longer main revenue for Italian TV | Advanced Television (advanced-television.com)