虛擬試穿 2.0：AI 驅動的購物決策新體驗

 Google 近期運用 AI 打造更個人化、貼近消費者需求的資訊，進一步提升購物體驗。雖然 虛擬試穿（Virtual Try-On） 並非全新概念，但隨著 AI 技術突破，其應用將更精準、更便利，降低購物決策的摩擦點，帶來沉浸式的體驗。

對於廣告主而言，Marketing Funnel 從 Upper Funnel 到 Bottom Funnel 的每一層都面臨挑戰，如何同時兼顧曝光、互動與轉換，成為關鍵課題。

AdTech 業者正積極從 數據(Data)、受眾(Audience)、廣告格式(Formats) 三大面向創新，並將 AR 與內容結合，創造更高的互動與信任感，縮短從興趣到購買的距離。

廣告科技不只是「投放工具」，而是 消費者體驗設計師。AI + AR 的融合，將重新定義品牌與消費者之間的關係，讓廣告更貼近「體驗」而非「干擾」。

source: https://shorturl.at/PJkxD

#AI #AR #AdTech #MarketingInnovation #DigitalTransformation #Personalization #CustomerExperience #VirtualTryOn #MarTech #FutureOfAdvertising

Google has recently leveraged AI to deliver more personalized and consumer-centric information, further enhancing the shopping experience. While Virtual Try-On is not a brand-new concept, AI breakthroughs are making it more precise and convenient, reducing friction in purchase decisions and creating an immersive experience.

For advertisers, every stage of the Marketing Funnel, from the upper funnel to the bottom funnel, presents challenges. Balancing awareness, engagement, and conversion has become a critical task.

AdTech companies are actively innovating across three dimensions: Data, Audience, and Ad Formats. By integrating AR with content, they aim to build stronger consumer connections and trust, ultimately shortening the path from interest to purchase.

Advertising technology is no longer just a “delivery tool”—it is becoming a consumer experience designer. The fusion of AI and AR will redefine the relationship between brands and consumers, making ads feel like experiences rather than interruptions.